She’s talking.” Another clue is hiding in plain sight in the name of the app: “snap” (the term introduced by Kodak for the act of taking a photograph) plus “chat” (which has connotations of oral conversation). “What they don’t realise is that she isn’t preserving images. “People wonder why their daughter is taking 10,000 photos a day,” he said. One clue can be found in something that Evan Spiegel, the chief executive of Snap, recently said to a reporter.
And of course Snapchat’s wild popularity must owe something to the ephemerality of its messages.īut some perceptive observers are beginning to think that there’s more to it than that. Just when we’d got used to the idea that digital technology never forgets – that there’s no way of being sure that the embarrassing photograph you posted to Facebook five years ago will not stay on some server somewhere for ever – here’s a digital service that runs completely counter to that. After they’ve seen it, the image evaporates on both their phone and yours. You take a photograph with your phone, add a filter to distort it in some, er, creative way, and send it to your friends. It does not store any personal data.But all these observations are mere ephemera, which may be appropriate given that the distinctive thing about Snapchat is that that’s what it specialises in: ephemera. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin.
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